You Are Not A Template

Self-service is great for a lot of things. Salad bars. Gas stations. Checking out at the grocery store. And in a time when the list of “instant” website providers seems to go on and on – Wix, Moonfruit, Pixpa, Jimdo, Weebly, Shopify, Godaddy, Squarespace, Wordpress, The Grid, MoPro, etc. – it’s tempting to wade into the world of web design the same way you’d get a cup of froyo. After all, the thing they all have in common is the ability to create your own web presence without knowing how to write code....(read more)

Self-service is great for a lot of things. Salad bars. Gas stations. Checking out at the grocery store. And in a time when the list of “instant” website providers seems to go on and on – Wix, Moonfruit, Pixpa, Jimdo, Weebly, Shopify, The Grid, Godaddy, Squarespace, Wordpress, MoPro, etc. – it’s tempting to wade into the world of web design the same way you’d get a cup of froyo. After all, the thing they all have in common is the ability to create your own web presence without knowing how to write code.

Now this may sound great and can sometimes be an okay solution when initially starting out – i.e. when your budget is tight and you simply can’t afford a truly custom website experience – but once your brand has matured beyond this point it’s time to invest in your web presence in a way that communicates the same pride you would when speaking about the venture you’ve built. After all, in 2017 your website is essentially your brand's public "face" – the first thing people see and your first shot at making a good impression.

We’re often asked why a custom designed website is more valuable than one created using an off-the-shelf template, and our answer is often the house analogy. The difference between a pre-designed home and one designed specifically for you is rather immense. With the former you’re trying to fit your needs into someone else’s vision, experiencing all the frustrations that doing it backwards so often entails. With the latter all of your needs and desires are considered first, and the design, layout, structure, and materials are then chosen in order to fit those needs perfectly (presuming you’re working with a great architect!).

The same can be said of a template website vs. a custom website. With a pre-designed site you are taking design and functionality that is seemingly generic enough to work for your needs (and everyone else’s), but almost always results in limitations where you simply aren’t able to create exactly what you're after. You also tend to get lost in the sea of other websites on the internet (now over 1 billion and counting), with no memorable impact or distinguishing factors to separate you from your competition. So while this option is initially "cheaper", costly support and a shorter life-span often result in a limited return on investment.

The reality is when it comes to the ever-evolving WWW, there really is no such thing as a one-size-fits-all solution. Everyone’s needs are unique, so every website should be too. If you truly believe in your brand (which I’m sure you do), then your site should be as special and considered as the products / services you offer. And the people behind it should be thoughtful humans, not faceless robots.

While the website builder list will likely continue to grow and may serve a certain purpose, in the end it is not the answer. For good design never comes from a mold — it must be carefully crafted with the goal of solving specific, real-world problems. Where every detail is considered and all decisions are made based on the needs, desires, personality, and audience at hand. And where the end result is a website experience of lasting value.

Sorry website builder co., but that’s the real future of the internet.

The Balance of (re)Building a Brand

Over the course of the last 7 years we have had the privilege of collaborating with a number of individuals, businesses, and organizations. With each, we've learned that in order to do anything of merit, it can't be done alone. Nor can it be done in a one-sided manner. There must be true collaboration to achieve something genuine. Something truly impactful. Something "timeless"....(read more)

Over the course of the last 7 years we have had the privilege of collaborating with a number of individuals, businesses, and organizations. With each, we've learned that in order to do anything of merit, it can't be done alone. Nor can it be done in a one-sided manner. There must be true collaboration to achieve something genuine. Something truly impactful. Something "timeless".

It all comes from balance.

In the context of building (or rebuilding) a brand, a good design team will of course bring their expertise, hard work, problem-solving skills, and keen insights to the projects they approach, but they must always balance that with the understanding that their client - the humans on the other side of the table - also have something to bring to the process. No one knows the identity of an organism better than the people that are in it, so their opinions and insights are invaluable, especially when defining overall brand strategy, audience, and approach.

On the flip side, a good design client will of course bring their familiarity with their brand, insight into their audience, understanding of their goals, and a strong desire for it to be successful, but they must then let the designer do what he/she/they are hired to do - design.

One of the many privileges we've had was getting to partner with the incredible team at VMDO Architects. They are an architecture and design firm with an unwavering commitment to creating environments that shape the way people live, work, and play. For the last 40 years they've been dedicated to helping institutions and communities envision pivotal projects, specifically within the world of education. Their heart for the work they get to do is extremely sincere, and that is felt in the spaces they design.

VMDO Architecture Firm Rebrand

As they embarked on a new decade of practice, the VMDO team approached us to help them evolve their brand by way of a new visual identity and website experience. As a long-standing firm with much history, they easily could have been tight-fisted about things - micro-managing the process and output - but instead they understood their role as well as ours. They gave us the information we needed to do what we do, built a true relationship with our team in the process, and then trusted us to do what we do best: create.

The result was a new visual identity and online experience that not only showcased their work but also communicated the values within the work. And because a truly collaborative balance was struck, the work culminated in an identity with lasting value.

Before:
VMDO Architecture Firm Rebrand - Before

After:
VMDO Architecture Firm Rebrand - After

VMDO Architecture Firm Rebrand - After

VMDO Architecture Firm Rebrand - After

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