Reimagining the digital identity design for MA
MA is a multidisciplinary, studio-based practice recognized for its creative use of new materials and technologies, sophisticated, sustainable designs, and thoughtful engagement with the arts.
Over the past year, we had the privilege of collaborating closely with Morris Adjmi and the MA team to reimagine their visual identity and digital identity design for an enhanced digital experience. Our involvement included the implementation of our web design packages and branding and identity design services.
Inspired by a classic serif and modernized through subtle customization, the new MA ligature strikes a balance between practicality and elegance. The unity of the letterforms serves as a tribute to the firm's evolution, seamlessly connecting to the past, present, and future.
In addition to the revamped visual identity, we provided innovative web design ideas and created a new website that showcases the full suite of design assets. This includes a robust hardworking typography system and a color palette that exudes confident while remaining respectful to the content it presents.
Featured on: Awwwards and Essential Design.
