With the brand and ecommerce experience we created, Workstead is equipping the design community with functional products while obtaining a leading position in the industry.
Workstead is a Brooklyn based design studio founded in 2009 by Stefanie Brechbuehler and Robert Highsmith. They specialize in custom lighting products and architectural/interior design.
Our relationship with them began in 2011 as we developed their visual identity and key touch-points for the brand. Part of our assignment was to design a portfolio website that uniquely showcased their body of work with added e-commerce functionality, while visually communicating their design philosophy and sensibilities. The result was a new identity and site that, like their work, was strong and rich yet simple and efficient.