Eskew Dumez Ripple Architecture
Other Projects
Eskew Dumez Ripple Architecture
Brand Identity Design
Web Design
"The end product speaks for itself. How The Future Forward team effectively and efficiently gathered input from numerous stakeholders (all designers in their own right) is a marvel. The graphics are strong and navigation is clean. The case studies are fresh and indeed communicate national problems resolved with specific and relatable solutions. All that I had hoped...and then some."
Maggie Thacker
Principal, Director of Marketing
Renowned architecture firm Eskew Dumez Ripple - the AIA's firm of the year in 2014 - engaged us to redefine their brand identity and translate that into a new online experience.
The basis of the new ID was inspired by the equity in the original design assets, including the serif typeface, color palette, and icon (which we wanted to pay homage to after 30 years of successful practice). We then changed the wordmark from a serif to a geometric sans for better legibility on small devices and employed the lovely Sanomat typeface for the headline moments throughout the website and printed collateral.
In the wake of Hurricane Katrina, the firm has amassed a wealth of knowledge and experience on more intelligent and sustainable architecture practices. Through the use of a truly modular design system, their new digital experience enables communication of this knowledge through case studies that showcase a wide range of content types. From high-res imagery and renders to video and VR, the EDR team now has the platform to share their process and results with the greater architect community.