The Serino Studio – from packaging design to ecommerce development


The Serino Studio was established with a fundamental truth in mind: create essentials that epitomize how simplicity endures over time and impacts our lives – only using what’s necessary and never embellishing for the sake of convention.

Our collaboration with the Serino team started with in-depth conversations to align with their vision, product offerings, and positioning. We aimed to comprehend the driving forces behind their concept and look into the material narrative. This included production, packaging design, and distribution opportunities to ensure a successful design process.

The visual identity system is anchored in the concept of “Exceptional without Excess,” mirroring their apparel philosophy where each detail serves a clear purpose. Bold, simple, and distinctive, the system mirrors Serino’s positioning and values.

The custom web design of their ecommerce platform seamlessly extends the brand, providing users with an uncluttered space to experience the simplicity of their garments. Our branding and identity design services for their ecommerce website development reinforce this focus on the essentials, setting the Serino brand apart in the crowded direct-to-consumer fashion landscape.

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