Campaign Art Direction and Branding for PUMA product launch


As PUMA prepared to launch a highly flexible cross-trainer equipped with BioStability technology, they enlisted our art direction services and strategy to craft a compelling campaign for the product. The goal was to make the shoe visibly striking, engaging both retail stores and consumers. Leveraging our expertise in art direction, the campaign idea “Pumagility” was born — Stability, Mobility, Agility, and being ready for anything.

Throughout the art direction and creative process, our graphic concept aimed to showcase the product in motion. To bring this concept to life, we collaborated with artist and photographer Bela Borsodi for the art direction portfolio.  Together, we constructed and photographed a set that seamlessly integrated three-dimensional typography design with the PUMA footwear, delivering a visually impactful representation of the product's dynamic qualities.

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