Brand Identity Design
Soundtoys is committed to bringing color, character, and creativity to the world of digital audio. They're truly fanatical about audio toys – both creating new ones and collecting old ones.
As a leader in the music effects software space, they looked to our team to develop their creative platform and brand identity system. We sought to create an identity and ethos that matched their dedication to their craft and the music industry as a whole.
Over the past decade, we've brought to life brand extensions that range from packaging design to advertising campaigns. Through this collaboration and the consistent use of the brand identity across all touchpoints, the Soundtoys icon has become a recognizable moniker of innovation in digital audio.